Gord Laws Brand Identity

Gord Laws is one of South Africa€™s most prolific independent creative directors.
He is an award winning copywriter and content creator and this prompted the need for a personal brand design.
One that could reflect both his larger than life charisma and charming persona as well as the sought after professionalism found within his illustrious crafting of the English language.
His weapon of choice: The Mighty Pen.

Art direction and graphic design: Denton Pretorius
Photography: Vincent Raffray |
Type designer: Mårten Nettelbladt | http://martennettelbladt.se/miso
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