In response to the CO2 Global Poster Biennial invitation, indent design studio created a typographic composition exemplifying its own design philosophy, titled: Design Better.
The belief that good design can change the world stems from an objective understanding of what constitutes authentic value in graphic design and visual communication.
Design Better is a call to action for artisans to take conscientious steps in conceiving and composing more purposefully crafted work.
The belief that good design can change the world stems from an objective understanding of what constitutes authentic value in graphic design and visual communication.
Design Better is a call to action for artisans to take conscientious steps in conceiving and composing more purposefully crafted work.
To inspire this message, two unique fonts were created:
1. Design embraced a modern, experimental font with its perpetual form set firmly in a calculated angular grid.
2. Better adopted its virtuous role through an under-stated, custom sans serif font, poised weightlessly within a spherical orb.
1. Design embraced a modern, experimental font with its perpetual form set firmly in a calculated angular grid.
2. Better adopted its virtuous role through an under-stated, custom sans serif font, poised weightlessly within a spherical orb.
To commemorate the exhibition, 10 exclusive prints were created, individually numbered with a custom designed numeral.
Art direction and graphic design: Denton Pretorius
Photography: Vincent Raffray | http://www.culture-fix.com
Photography: Vincent Raffray | http://www.culture-fix.com
