indent was asked to create a logo for Grant McMullin’s side-project micro-brewery, McMullin’s.
The look and feel he envisioned was immediately realised through a few sketches and type study revisions which soon had the letters flowing with stylish interaction.
The letterforms maintained a sharp and rigid aesthetic with confident posture to balance the dynamic, lively swashes.
The look and feel he envisioned was immediately realised through a few sketches and type study revisions which soon had the letters flowing with stylish interaction.
The letterforms maintained a sharp and rigid aesthetic with confident posture to balance the dynamic, lively swashes.
Art direction and graphic design: Denton Pretorius