PixelBaste specialise in high-end PHP web development and they wanted to showcase this quality in their new logo.
Often web development is characterised as robotic or mechanical and to combat this stereotype, the custom logotype was crafted with an organic minimalism adding a personable touch to the brand.
The PixelBaste marque was created by taking two brand-coloured pixels and overlapping them to astutely reveal a hybrid pixel in the center.
To complete the design, this graphic symbol was rotated to expose two iconic angle brackets < > customarily associated with the PHP programming language.
A web-development brand would not be complete without adhering to conventional web standards and the principles of responsive design.
To embody these semantics, indent created three distinct iterations of the PixelBaste logo in the form of a logo lock-up, a monogram and finally the brand symbol.

Art direction and graphic design: Denton Pretorius
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